Cookies
Without your consent the site stores nothing but a single cookie that remembers your choice. Google's and Meta's analytics and marketing tools load only once you allow them in the banner.
Consent and Google Tag Manager
On your first visit a banner asks whether you allow analytics and marketing cookies. Rejecting is as easy as accepting, and the site works the same either way.
We run measurement tools through Google Tag Manager from Google. Until you consent, Tag Manager is not loaded at all and nothing is sent to Google or Meta. After consent, only the tools of the categories you allowed run: Google Analytics for analytics, Google Ads and the Meta Pixel for marketing. For its advertising services Google acts as an independent controller; for the Meta Pixel we are jointly responsible with Meta (details in our privacy policy).
You can change your choice or withdraw consent at any time through the link in the footer. When you withdraw consent, we delete the Google and Meta cookies stored under our domain; the ones Google and Meta stored under their own domains you can delete in your browser.
Overview of cookies
Necessary — no consent needed
se_consentSamui Estate (first party) — Remembers whether you accepted or rejected cookies, or which categories you allowed. Expires after: 6 months.
Analytics — only with consent
_gaGoogle Analytics — Distinguishes visitors for traffic statistics. Expires after: 2 years.
_ga_<ID>Google Analytics — Keeps the session state for traffic statistics. Expires after: 2 years.
Marketing — only with consent
_gcl_auGoogle Ads — Attributes enquiries to the ads the visitor came from. Expires after: 90 days.
_gcl_awGoogle Ads — Keeps the click on a Google ad, if that is how you arrived. Expires after: 90 days.
IDEGoogle (doubleclick.net, third party) — Measures and shows Google ads, including remarketing. Expires after: 13 months.
_fbpMeta Pixel — Distinguishes visitors for measuring and showing ads on Facebook and Instagram. Expires after: 90 days.
_fbcMeta Pixel — Keeps the click on a Meta ad, if that is how you arrived. Expires after: 90 days.
frMeta (facebook.com, third party) — Shows and measures Meta ads. Expires after: 90 days.
Third-party cookies are stored by Google and Meta under their own domains. Some are set only when you arrive from an ad, and the exact names can vary with how the measurement tools are set up.
Browser settings
You can also block or delete cookies at any time directly in your browser:
Who the controller is, what happens to your data and which rights you can exercise with us is set out in our privacy policy.
Whenever a new kind of measurement tool is added, we update this policy and ask for your consent again. Effective from 27 October 2026 · Version 4.0